Policy & Advocacy
Ideally, a technology’s clinical utility would determine reimbursement and adoption. In today’s medical marketplace, however, government policies and social perception play a large role in allowing or denying patient access.
Some policies can be changed with persuasive clinical and economic evidence or through support of specialty societies, patient groups, or other advocacy allies and efforts.
Knowing the current and impending policy landscape related to specific medical products or to general therapeutic and diagnostic areas can make a critical difference in business strategy.
Neocure has well established relationships with key policy makers, understands and monitors the evolving issues, and knows how to develop strategic policy platforms in the context of sound business realities.